view from space
We’re wrapping up Summer in a big way. We’ve acquired some strong talent, including Ulli Appelbaum, (BBDO/Fallon/Sapient) as HEAD OF STRATEGY, and Stan Fiorito (Chiat/BBH/Goodby) as HEAD OF CLIENT DEVELOPMENT– both helping to bolster the space150 network. Our campaign launch for BE THE MATCH generated over 16,000 new bone marrow donors to help SAVE LIVES. And our OLYMPIC CHATBOT finally put all those international emoji flags to good use. We also just doubled the size of our Venice office with new digs on Abbott Kinney. Those waves are really big, so please come by…
Lastly, we’re honored to unveil an interactive 60 foot chandelier for Pentair at the NEW VIKINGS STADIUM. Here’s to Purple Pride!
Have a great fall, talk soon…
3 Things to Watch
September was a big month for shifts in social platforms and consumer behaviors. Here are three things we saw in September:
Twitter, which could be purchased by Disney (?), no longer counts photos, GIFs, or videos toward its 140-character limit. Additionally, the platform is adding a livestreaming video app and users can now watch Thursday Night Football.
Snapchat, now Snap, Inc. will hit nearly $1 billion in ad revenue by the end of 2017. And, it’s just released its first hardware product, Spectacles. We partnered with the platform recently on behalf of Be The Match to help engage and connect with potential donors.
Joining Facebook Messenger, LINE, WhatsApp and others, Google announced Allo, its new messenger app – though reviews are fairly negative. We’ve done some experimenting with chat applications recently, and built a chat bot to help our social teams cover the Olympics.
Emerging Digital Strategy Nets 16000 New Donors
Be The Match launched a campaign on Snapchat, Twitch, Reddit and other digital properties that zeroes in on young guys. The campaign dubbed “Be the Guy” has, so far, engaged and delivered more than 16K new donors! Read more in Adweek.