view from space
Welcome to 2017! I hope your holidays and new year celebrations were joyous, happy and healthy. Even though our network offices didn’t seem to mind the Vikings underwhelming season, our North office is still crying in our milk… as well as the passing of Prince.
In December, we launched space150 on Alexa which is a voice-enabled skill for Amazon’s Alexa platform. We added a few secret space-isms (“Ask space150 to tell me something”; “Who’s our favorite client?”) that reveal our internal culture for public consumption. Click here to learn how to install it on your Amazon Echo.
AIs and assistants will continue to be a prominent platform for all the major tech companies in 2017, and you and your business should experiment with it just as we have, and let Rex the Rat into your world.
The annual CES tour in Las Vegas just wrapped and we were there for you if you couldn’t make it. Take a look at our take-aways on the blog and a tour of the show through Snapchat Spectacles here.
Get ready for more good news and good work this quarter. Take care,
3 Things to Watch
December showcased tremendous growth in the way brands and consumers can share their stories.
- Digital continues its rise. According to new research from IAB, brands and advertisers spent a record-breaking $17.6 billion on digital in the third quarter of 2016. That’s 20% YoY increase over the same period in 2015.
- Livestreaming in 360. Both Facebook Live and Twitter’s Periscope rolled out functionality that will allow select partners to broadcast live in 360. However, both platforms are lagging behind YouTube, which allows 360 streaming in 4K for any user to try. In 2017 we expect to see continued evolution in this content category.
- More visual storytelling features on Instagram. In December, Instagram rolled out the ability to add stickers to video and photo stories. In addition, the platform will now allow users to save other people’s photos for later using a new bookmark feature.
space150 Brings Agency Culture to Alexa
As mentioned above, we created a new skill for Alexa to give our partners exclusive access behind the velvet curtain of space150. The voice-enabled skill allows Alexa devices to provide users with a glimpse into the culture and history of space150 on command. Download it for your device here.