André Balazs Properties approached space to design an invitation to their invite-only New Year's Event at the Raleigh.
Leveraging the beauty of the Raleigh’s whimsical brand with the nature of the party, we weaved a subversive story into a classic take on the Raleigh Crest. Hidden wine flutes, female forms, bubbles and seahorses were but just a few of the items making their appearance in the classic/modern twist design.
The result? An award-winning, limited-edition run of classic 2-sided invites, each brought to life with specialty wine metallic inks.
- Design & Art Direction
- Creative Copywriting & Storytelling
- Brand Identity
- Studio Production