The Standard came to space150 for a site that matched its star-studded, unstandard attitude. How did we do it? We brought The Standard to the people. The site loops real security camera footage from each of The Standard’s four properties on its home page: real views of the hotels, real guests, real cityscapes. Just a glance gives visitors a taste of the culture, the look, and the drama unique to each hotel.
The site is fully managed and updated by The Standard, thanks to space150’s content management system, spaceCMS. Pre-designed templates keep the overall brand identity intact, but flexible CMS allows each property to update its own photos, events, menus, press, and more. In other words, each property can talk about itself in its own way without straying too far from the Standard family.
Other not-so-standard pieces include a MySpace page, third-party webcam functionality, custom Google Maps to each location, and Virtual Tours of the properties.
View Project
- Ivy Hotel – Branding & Identity
- Starz.com
- Relic Site
Related Work
- Design & Art Direction
- Video Production
- Strategy & Insight
- Interaction Design
- Information Architecture
- Site & Digital Asset Optimization
- Modern Media Analytics
- Online Product Development
- Content Management Systems
- E-commerce
- Quality Assurance and Deployment
- Hosting Products: spaceCMS Faust
Services
- The Standard Hotel
- Andre Balazs Properties
- Los Angeles
- New York
- spaceCMS
- Faust
- Graphic
- Video
- Hospitality
- Entertainment / Sports
- Social / Networking
- The Standard
- Branding
- Build
- Content Management System
- Creative
- Culture
- Customization
- Experience
- Flash
- Film
- Hybrid
- HTML
- Inspiration
- Hotel
- Interactive
- Modern
- Marketing
- SEO
- Search Engine Optimization
- Sharing
- Technology
- Tools
- Utility
- Web Standards
- Web 2.0
- Standard Hotels