André Balazs Properties came to space150 for ways to launch spring/summer location promotions for Standard Hotels.
We started with The Standard’s unique, fun-loving approach to its business. We developed a design approach that included custom iconography and animation as a backdrop for the promotions. Each promotion featured design and attitude specific to its location: Hollywood, Downtown L.A., Miami Beach and New York City.
Then we leaked the promotions to Standard friends and family on Stan D’Arde’s blog (“he puts the Stan in Standard”), The Standard’s feature culture writer. We also supported the campaign with an e-blast and organic marketing.
View Project
- Design & Art Direction
- Creative Copywriting & Storytelling
- Brand Identity
- Motion Design
- Interaction Design
- Modern Media Analytics
- Online Product Development
- Quality Assurance and Deployment
- Hosting
- Products: Faust
Services
- Animation
- Faust
- Analytics
- Entertainment / Sports
- Hospitality
- Actionscript
- Advertising
- Andre Balazs Properties
- Art
- Audio
- Applications
- Branding
- Build
- Campaign
- Community
- Creative
- Culture
- Design
- Development
- Digital
- Event
- Experience
- Flash
- Graphic
- Hotel
- Inspiration
- Interactive
- Marketing
- Modern
- Standard Hotels
- SEO
- Search Engine Optimization
- Production
- Motion
- The Standard Hotel
- Video
- Viral