Be The Match
Be The Guy
Flipping The Script On Non-Profit Marketing
Be The Match, a nonprofit focused on saving lives through bone marrow donation, is facing a critical business problem: their registry lacks 18-24 year old guys, a hard-to-reach, through biologically ideal, donor type.
While nonprofit marketing typically focuses on the patient, we flipped the script, focusing on what the opportunity to donate means for the donor – that being young and male qualifies you to save a life, despite the oddities that come with being young and male.
Increase In 18-24 Year Old Males
Landing Page Visits
Increase In Total Direct Traffic
New Donors Acquired