Forever 21

Times Square Billboard

Killing Bill-boredom

 


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Challenge

Times Square is one of the great crossroads of the world, but in a sea of billboards how do brands stand out? We needed to evolve the way passersby engage with signage.

Idea

We created a new definition of interactive billboards. Using a new concept – computer vision – we used augmented reality to turn visitors in the square below into part of the experience.

Forever 21

Results

New standard for viewing time in Times Square

10 Mins

Average Viewing Time