Forever 21

Times Square Experience and Beyond

When Forever 21 moved into their new iconic location in the world’s most famous square, it called on space150 to create something epic. Our solution was to use computer vision and augmented reality to turn passersby in the square below into the stars in a never-before-seen experience.

AN IMMERSIVE TECHNOLOGY EXPERIENCE

Using innovative computer vision technology, augmented reality, and a camera trained on the crowd below, the models featured on the board would snap pictures of people on the street, then pick them up, kiss them, put them in their bags, and more.

1-1440x960
1-720x720

The Results

The billboard shattered previous viewing metrics. In a space where the typical attention span toward any given billboard is around 6 seconds, Forever 21’s facade keeps people engaged for an average of 10 minutes and remains the standard by which all other Times Square experiences are measured. 

1-720x720

SETTING A NEW STANDARD

The billboard shattered previous viewing metrics and set a new standard for immersive outdoor experiences. In a space where the typical attention span toward any given billboard is around 6 seconds, Forever 21’s facade keeps people engaged for an average of 10 minutes and remains the standard by which all other Times Square experiences are measured.