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Hotel,Branding,Content Management System,Faust,Flash,Design,Hospitality,Retail / Consumer,Advertising,Agency,Build,Business,CSS,Campaign,Creative,Culture,Development,Digital,Ivy,Interactive,Inspiration,Insight,Identity,Hybrid,Web Standards,Web 2.0,Video,Strategy,SEO,Search Engine Optimization,Production,Products,Print,Packaging,Progressive Enhancement,Modern,Ivy Hotel,Experience,HTML,Entertainment / Sports

Ivy Hotel

ivy-hotel

2008-10-28T15:36:33Z

2007-02-01 Hedonism Realized false 3

Jason Strong (ACD), Jarrod Riddle (ACD)

Branding, Business System & Collateral, Information Architecture, Creative Copywriting & Storytelling, Design & Art Direction, Strategy & Insight, Online Product Development, Content Management Systems, Faust,

http://www.envysandiego.com

Envy San Diego

Envy/Eden

ivy-hotel-envy-eden

Ivy, QuarterKitchen, Standard

2008-10-28T15:36:33Z

The Ivy Hotel asked space150 to concept and develop the brand platform for Envy, its devilish nightclub, and Eden, its divine rooftop bar and pool. Envy represents the dark side of a guest’s imagination and desire. Built on an over-the-top Bacchanalia-and-bordello theme and true members-only atmosphere, Envy's logo was inspired by the club's Modern-Victorian aesthetic interior. It’s a take on the classic gala mask, alluding to the mystery, voyeurism, and eroticism of the club’s guest experience. Eden represents clean modern luxury in the form of a 360-degree-view rooftop bar and pool wrapped in a classic extension of the Ivy’s brand platform. Stark white leather menus and a less-is-more aesthetic keep Eden floating high above Earth. Both extensions of the Ivy brand are visually connected through their unique, ornate logos and wordmarks, while still clearly differentiating separate areas of the hotel. Luxury is the theme that connects both to the Ivy experience. The project included a fully integrated brand identity system (online and offline), a print ad campaign, and club materials including interior signage, passes, and menus.