The Ivy asked space150 to help launch its pièce de résistance – a world-class culinary experience infused with classic San Diego cuisine and the luxurious Ivy brand.
We jumped on a plane to San Diego and spent time in the neighborhood, San Diego’s Gaslamp Quarter, researching the rich history of the area. Using the lamps that line the District’s streets, we built a framework for the logo and visual system. Within the lamp-shaped logo, we added a “heart and fork” to establish the idea of “love for food” and reinforce what the locals call the Gaslamp Quarter: “The Heart of San Diego.”
The color palette is based on deep, rich wine reds, lush earth tones, and creamy dessert whites, and is a direct extension of the restaurant’s interior colors. Our suggested name, “The Quarter Kitchen,” was quickly adopted by renowned chef Damon Gordon, and is emblazoned on every piece of The Quarter Kitchen experience.
In addition to the name and brand identity system, space150 also created a print ad campaign and dining materials including menus, lists, and wearables.
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