<?xml version="1.0" encoding="UTF-8"?>
<case-study>
  <banner-alternate-asset-id type="integer">335</banner-alternate-asset-id>
  <banner-asset-id type="integer">81</banner-asset-id>
  <cached-tag-list>Orange Julius,Hybrid,Food / Beverage,Entertainment / Sports,Advertising,Animation,Quiz,Audio,Art,Branding,Campaign,Creative,Culture,Experience,Humor,HTML,Inspiration,Modern,Production,Design,Development,Digital,Research / Development,Video,Viral,spacelab</cached-tag-list>
  <client>Orange Julius</client>
  <client-slug>orange-julius</client-slug>
  <created-at type="datetime">2008-10-28T15:36:33Z</created-at>
  <date type="date">2007-01-01</date>
  <headline>Oranginality</headline>
  <hidden type="boolean">false</hidden>
  <id type="integer">13</id>
  <key-players>Riley Kane (Associate Creative Director)
Andrew Christensen (Creative Tech),
Ned Wright (Designer)
</key-players>
  <key-services>Design &amp; Art Direction,
Creative Copywriting &amp; Storytelling,
Brand Identity,
Strategy &amp; Insight,
Information Architecture,
Online Product Development,
Quality Assurance and Deployment


</key-services>
  <link1-href>http://juliusoriginals.com</link1-href>
  <link1-text>Orange Julius</link1-text>
  <link2-href></link2-href>
  <link2-text></link2-text>
  <link3-href></link3-href>
  <link3-text></link3-text>
  <meta-description>Orange Julius&#174;, part of the Dairy Queen&#174; family, is a refreshing drink we all love. But did you know the strange history of the original Julius?</meta-description>
  <meta-keywords>julius originals, orange julius, juliusoriginals.com, orangejulius.com</meta-keywords>
  <primary-asset-id type="integer">80</primary-asset-id>
  <project>The ORIGINALIZER</project>
  <project-slug>orange-julius-the-originalizer</project-slug>
  <project-type-id type="integer">0</project-type-id>
  <related-work>Wearetheweb, Whats under your kilt, Pumpupthemovie, Target Star Wars</related-work>
  <supported-links></supported-links>
  <updated-at type="datetime">2008-10-28T15:36:33Z</updated-at>
  <writeup>&lt;p&gt;Orange Julius came to space150 for an awareness campaign under limited time and budget constraints.&lt;/p&gt; 

&lt;p&gt;We created a sitelet that celebrates the originality of the 82-year-old Orange Julius drink (the world's first smoothie), and the fruit drink's eccentric inventor, Julius Freed. Based on real history, we created a short PBS-style documentary video of Freed's life, and his quest to build the perfect portable pigeon shower. As Wikipedia will attest to, it's all true &#8211; even Freed's inflatable shrimp trap. We also created the Originalizer quiz, which allows visitors to &#8220;measure their originality.&#8221;&lt;/p&gt;



</writeup>
</case-study>
