<?xml version="1.0" encoding="UTF-8"?>
<case-study>
  <banner-alternate-asset-id type="integer">333</banner-alternate-asset-id>
  <banner-asset-id type="integer">271</banner-asset-id>
  <cached-tag-list>Headcase, Web 2.0, Content Management System, Faust, Flash, Design, Entertainment / Sports, Actionscript, Advertising, Agency, Build, Art, Animation, Business, Campaign, Community, Creative, Customization, Development, Digital, Experience, Film, Graphic, HTML, Hybrid, Starz, Insight, Inspiration, Interactive, Marketing, Modern, Motion, Retail / Consumer, SEO, Search Engine Optimization, Video, Utility, Tools, Web Standards, Rich Internet Applications, Production, Research / Development</cached-tag-list>
  <client>Starz</client>
  <client-slug>starz</client-slug>
  <created-at type="datetime">2008-10-28T15:36:33Z</created-at>
  <date type="date">2008-09-01</date>
  <headline>Are you ready?</headline>
  <hidden type="boolean">false</hidden>
  <id type="integer">11</id>
  <key-players>Jarrod Riddle (Associate Creative Director),
Adam Puncochar (Senior Designer),
James Squires (Senior Tech),
Shawn Roske (Senior Tech),
Amy Anderson (Account Supervisor),
Erinn Farrell (Project Management Lead),
Josh Kopinski (Senior Creative Tech),
Matt Pennig (Senior Creative Tech)
</key-players>
  <key-services>Design &amp; Art Direction,
Creative Copywriting &amp; Storytelling,
Digital Brand Identity,
Strategy &amp; Insight,
Interaction Design,
Information Architecture,
Site &amp; Digital Asset Optimization,
Online Product Development,
Content Management Systems,
Network &amp; Infrastructure Design,
Quality Assurance and Deployment


</key-services>
  <link1-href>http://starz.com</link1-href>
  <link1-text>Starz.com</link1-text>
  <link2-href></link2-href>
  <link2-text></link2-text>
  <link3-href></link3-href>
  <link3-text></link3-text>
  <meta-description></meta-description>
  <meta-keywords></meta-keywords>
  <primary-asset-id type="integer">262</primary-asset-id>
  <project>Starz.com</project>
  <project-slug>starz-com</project-slug>
  <project-type-id type="integer">0</project-type-id>
  <related-work>Goodetherapy, Standard, Relic </related-work>
  <supported-links></supported-links>
  <updated-at type="datetime">2008-10-28T15:36:33Z</updated-at>
  <writeup>&lt;p&gt;Starz approached space150 at an exciting time &#8211; as it was reinventing itself. Our job was to help Starz create a new digital experience: Starz 2.0.&lt;/p&gt;  

&lt;p&gt;For starters, Starz needed:&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;To move all of its brands under one umbrella&lt;/li&gt;
&lt;li&gt;A solid Content Management System&lt;/li&gt;
&lt;li&gt;Simple presentation of its content library&lt;/li&gt; 
&lt;li&gt;A scheduler that worked across multiple time zones&lt;/li&gt;
&lt;li&gt;A video player for a future &#8220;launch platform&#8221; of original programming&lt;/li&gt;
&lt;li&gt;A complete, integrated brand overhaul&lt;/li&gt;&lt;/ul&gt;

&lt;p&gt;We started by pushing the limits of Starz current network and content management systems with whole new advancements in Sharepoint. Almost every piece of Starz.com is searchable and content-managed, right down to dynamic Flash and media features. Custom video and media players were built by space150, plus a theater for Starz exclusives.&lt;/p&gt; 

&lt;p&gt;A customized template builder was put in place to launch new Starz series and original programming. It allows Starz the freedom of different presentations and branding without drifting too far from center.&lt;/p&gt; 

&lt;p&gt;In the new scheduler, Starz brands are separated by &#8220;drawers&#8221; and every piece of programming can be set to reminders and/or designated as Favorites. We also gave Starz subscribers the ability to customize its schedules through MyStarz.&lt;/p&gt; 
</writeup>
</case-study>
