“Falling For You”
World’s first shoppable brand film
Target approached space150 with the challenge of creating an event that would give their style-hungry guests a reason to believe Target Style is an unavoidable fashion force.
“Falling For You” was a shoppable short film – the industry’s first shoppable brand content – released as three four-minute episodes, featuring wardrobe, sets, and props make up, with only Target’s owned brands.
Earned Media Impressions
The Normal Site Traffic