Target

“Falling For You”

World’s first shoppable brand film

 


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Challenge

Target approached space150 with the challenge of creating an event that would give their style-hungry guests a reason to believe Target Style is an unavoidable fashion force.


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Idea

“Falling For You” was a shoppable short film – the industry’s first shoppable brand content – released as three four-minute episodes, featuring wardrobe, sets, and props make up, with only Target’s owned brands.

Results

400MM

Earned Media Impressions

50X

The Normal Site Traffic