Mad Max: Fury Road Without CGI
Creates Viral Hit
space150 was tasked with producing and capturing all the behind the scenes, documentary content for the groundbreaking, Oscar-winning blockbuster, Mad Max: Fury Road. With this unique view, we saw an opportunity to bring this to life in a shareable way and footage to create a unique experience for fans.
DIGESTIBLE, SHAREABLE CONTENT
We created a short film highlighting all the in-camera, live-action, real-world stunt (and raw movie) footage we had captured. Warner Brothers loved it and a viral hit was born.
While we shot the bulk of the original footage, we also built a relationship of great trust with director, George Miller, to be afforded permission to access his brilliant daily footage.
NO CGI, NO PROBLEM
In the end, we delivered, edited and produced the final piece, which appeared in Warner Brother’s marketing, Blu-ray and DVD releases and in the movie’s social channels. The video was also picked up in press in a major way.
Today, the video has more than 3M views across the internet, proving that unique, shareable content is always a winning strategy.