YFly asked space150 to help spread the word about its Gen Y celebrity-based 2.0 social network. Seeing as how we’re one of YFly’s main contributors (and a business partner), we jumped at the chance.
Plus, we love this kind of stuff:
Meet Julie and Adam. Julie is obsessed with Nick Lachey. Adam holds a private love for Hilary Duff. It’s a Gen Y celebrity obsession-fest.
We created six viral films that follow Julie and Adam in pursuit of their dreams of meeting Nick and Hilary. We get to hear their emotional stories, and we discover why YFly is sponsoring the journey. Oh, snap.
The shorts accomplished two big goals. One, they supported YFly’s celebrity connection and social interaction. Two, they were addictive as anything. The films increased profiles and drew more than 150,000 unique YFly users.
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- Design & Art Direction
- Creative Copywriting & Storytelling
- Video Production
- Brand Identity
- Strategy & Insight
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- Online Product Development
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- Yfly
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- Build
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