YFly.com, the Gen Y celebrity-based 2.0 social network, asked space150 to create some digital buzz around the launch of its new gaming channel. YFly wanted to show that it “knows gaming,” and show off some cool new functionality within its network. YFly also wanted to get people to spend some quality time on the site.
The best way to show you know games is to make games.
space150 turned old-school gameplay on its head. We twisted and modernized classic storylines to create a hilarious, disastrous trek down to the Mexican border and then filled it with YFly references, fun social tools, and hilariously addictive gameplay.
Tijuana Trek. Choose your character. Choose your party. Choose how you want to travel. Choose wisely.
View Project
- YFly Player
- YFly: Social Network
- Star Wars
- WeAretheWeb.org
- Silence is Golden
- Piss on a Leprechaun
- What’s Up Your Kilt?
Related Work
- Research and Development
- Game Development
- Design & Art Direction
- Creative Copywriting & Storytelling
- Packaging
- Strategy & Insight
- Interaction Design
- Information Architecture
- Site & Digital Asset Optimization
- Online Product Development
- Quality Assurance and Deployment
- Hosting