Social Agency of Record for Call of Duty and Destiny
The Activision Publishing team has so many world-renowned brands – past, present and future – with amazing fans and passionate consumers. In fact they have produced some of the most memorable entertainment franchises in history, not only in the world of gaming but in entertainment at large. We are proud to be their social agency of record for their most prominent titles: Call of Duty, Destiny, Crash Bandicoot and Spyro.
In gaming, like many passion-driven categories, the challenge is in meeting the demands of community. Our opportunity with Activision is to find ways to meet them where they live and celebrate what we all love about being gamers – a sense of belonging, identity and ownership. As their social partner we want to hold the fan, and the community above all.