Kona Brewing Company has named space150 as its social agency of record. In this role, space150 will develop and oversee digital strategy, content production, and activations for the brand.
“We were looking for a strategic, impactful partner who appreciated Kona’s values to help us bring our brand essence into the modern social world,” said Widaliz Quinones, senior brand manager, Kona Brewing Co. “space150 equips us with a team and insights that help us move at the speed of social. We’re working together to share Kona’s authentic spirit of Aloha with more consumers through developing exciting and engaging content across the social and digital landscape. We’ve been impressed by the recent work and are excited to formalize our relationship.”
space150 will bring to life the brand’s mantra of “One Life, Right?” through social amplification on Instagram, Facebook and YouTube, along with paid social strategy. Content creation on behalf of Kona Brewing Co. will include stories of the brand’s origins, its values rooted deeply in community and culture, and the distinctive Hawaii lifestyle.
“The Kona Brewing brand is synonymous with authenticity, community, and Aloha – which is used as a greeting but means so much more. Exploring and extending the brand through that lens is an amazing opportunity for strong, creative social,” said Ned Lampert, Executive Creative Director at space150. “Together, we can capture and showcase a community and a mindset that people want to engage with. We’re combining our speed and production chops together with a strategy that connects people with what the brand is all about. We’re stoked about where things are headed with Kona.”
Kona Brewing Co. and space150 began work together earlier this year after a review.
To learn more about Kona Brewing Company, visit konabrewingco.com, follow @konabrewingco on Twitter, Instagram and Facebook and visit youtube.com/konabrewingco.
About Kona Brewing Company
Kona Brewing Company was started in Kailua-Kona on the Island of Hawaii in the spring of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. Today, Kona is Hawaii’s largest and favorite craft brewery, known for top-selling flagship beers Longboard Island Lager and Big Wave Golden Ale and award-winning innovative small-batch beers available across the Islands. From the beginning, Kona has remained committed to brewing the freshest beer of exceptional quality closest to market, which helps to minimize its carbon footprint by reducing shipping of raw materials, finished beer and packaging materials.
Kona Brewing Co. has become one of the top craft beer brands in the world, while remaining steadfastly committed to its home through a strong focus on innovation, sustainability and community outreach. As part of Craft Brew Alliance, an independent craft brewing company that brews and distributes a variety of award-winning craft beer and cider brands, Kona is available in all 50 U.S. states and 30 countries worldwide. For more information call 808-334-BREW (2739) or visit www.KonaBrewingCo.com. Talk with us via Facebook, Instagram, and Twitter: @KonaBrewingCo.