Be The Match®, World’s Largest And Most Diverse Marrow Registry, Partners with space150

space150 today announced it has been chosen as agency partner for Be The Match®, a non-profit that manages the world’s largest and most diverse marrow donor registry. The full-service agency is tasked with developing a digital engagement and donor recruitment strategy to attract and engage committed young men to join the cause.

 “We continually strive to help more patients get the marrow transplant they need, which means building a registry of potential donors most likely to be called as a match and donate when called,” said Regan Hall Reinerth, Director of Marketing & Communications at Be The Match. “space150 stands out as an agency with a unique skillset that will help us connect and resonate with potential young male donors. We are thrilled to partner with the space150 team in this mission to save lives.”

For patients diagnosed with leukemia, lymphoma and other life-threatening blood diseases, a bone marrow or cord blood transplant can be their best or only hope for a cure. However, 70% of patients who need a transplant do not have a fully matched donor in their family. Increasing the number of committed, young male donors on the Be The Match Registry® enables Be The Match to more effectively achieve its life saving mission.

space150, which has offices in Minneapolis, New York, Venice and Burbank, will serve as a navigator for the organization and help it understand and leverage the optimum mix of strategy, media, PR and social to reach and activate potential young donors with a high level of commitment who will answer the call when they are matched.

“Be The Match is a well-respected, and crucial organization on a powerful mission that hits close to home for many of our space150 team,” said Dutch Thalhuber, Chief Operating Officer at space150. “We intimately understand the weight of our mission and how our expertise and insights will propel it forward. We are extremely proud and excited to work with Be The Match, and look forward to some incredible work.”

For more information on Be The Match and how you can get involved, please visit:


About Be The Match®
For people with life-threatening blood cancers—like leukemia and lymphoma—or other diseases, a cure exists. Be The Match connects patients with their donor match for a life-saving marrow or umbilical cord blood transplant. People can contribute to the cure as a member of the Be The Match Registry®, financial contributor or volunteer. Be The Match provides patients and their families one-on-one support, education, and guidance before, during and after transplant.

Be The Match is operated by the National Marrow Donor Program® (NMDP), a nonprofit organization that matches patients with donors, educates health care professionals and conducts research through its research program, CIBMTR® (Center for International Blood and Marrow Transplant Research®), so more lives can be saved. To learn more about the cure, visit or call 1 (800) MARROW-2.


About space150
space150 is a digital advertising agency with offices in New York, Minneapolis, Venice, and Burbank. space150 has full-service capabilities in branding, creative, engineering, media and production. Visit WWW.SPACE150.COM for more information.