MINNEAPOLIS (Feb. 11, 2016) – Schwan’s Consumer Brands, Inc., a retail-grocery company and subsidiary of the multibillion-dollar Schwan Food Company, selected space150 as its agency of record for seven of its brands, including Red Baron®, Bon Appétit™, Tony’s®, Freschetta®, Pagoda®, Edwards®, and Mrs. Smith’s®. As agency of record, space150 will lead overall brand strategy, creative, broadcast and digital advertising, media buying, social media, community management and content strategy.
“space150’s digital-first approach to the marketing mix aligns directly with an evolution toward connecting our brands and food when, where and how real people they live,” said Kevin McAdams, president of Schwan’s Consumer Brands, Inc. “We’re committed to moving our category forward as a disruptive force, and space150 is the ideal agency partner for us as we propel this exciting new vision for our company and brands.”
The agency’s selection follows the success of its digitally-driven launch campaign for the new Bon Appétit™ gourmet pizza brand. Moving forward, space150 will expand brand reboot campaigns for the company’s most popular Red Baron® and Freschetta® brands, rooted in humorous and honest moments within consumers’ real lives.
“We’re thrilled at the opportunity to guide these brands and Schwan’s Consumer Brands into a new chapter of their history,” said Billy Jurewicz, founder & CEO of space150. “These brands cultivate real consumer moments that inform content creation and distribution with the consumer as a first thought. With digital as our core, we’re uniquely equipped to connect consumer and brand in the most relevant, engaging way possible.”
space150 is a digital advertising agency with offices in New York, Minneapolis, Venice, and Burbank. space150 has full-service capabilities in branding, creative, engineering, media and production. Visit www.space150.com for more information.
About Schwan’s Consumer Brands, Inc.
Schwan’s Consumer Brands, Inc., a subsidiary of The Schwan Food Company, offers trusted brands such as Bon Appétit™, Red Baron®, Freschetta®, and Tony’s® pizza, Mrs. Smith’s® and Edwards® desserts, Larry’s® potatoes and Pagoda® Asian-style foods. Its products can be found in grocery and club stores throughout the United States. To learn more about Schwan’s Company Brands, Inc. and the other subsidiaries of The Schwan Food Company, please visit www.TheSchwanFoodCompany.com.