Amazon - Mr. & Mrs. Smith Premiere Experience
Design, Production, Engineering
Hyping smarter, not harder.
We were asked to give Mr. & Mrs. Smith Premiere guests an AI experience to immerse themselves into the Amazon series by interacting with HiHi, the digital chat operator who assigns espionage missions. The experience had to be engaging and capable of interviewing guests to determine if they are worthy of high or low risk covert operations. All in 2 weeks at a dark and loud premiere party.
Our approach was simple - focus 100% on the user’s experience rather than the trying to impress with the underlying technology. We removed all risk that comes with packaged AI solutions and unpredictable environment variables. On the night of the event, we delivered a rock-solid experience with a mix of ingenuity, proven technology and, of course, some smoke and mirrors.
Background
Amazon developed a new series Mr. & Mrs. Smith, inspired by the 1996 TV series and the 2005 film of the same name. The Smiths take on a separate mission in each of eight episodes - always instructed by a HiHi, a mysterious chat operator with no voice or face - just words on a screen. To engage with series premiere guests, we created 2 HiHi kiosks to put them directly into the series. As they walked up to a kiosk, HiHi would welcome them and ask them a series of questions in order to assess if they were capable of high or low risk operations. Following the interview, a keepsake card is ejected that assigns them as high or low risk agents.
Our Services
- UX and UI Design
- Copywriting
- Video Animation
- Event Activation Production
- Website Development
- Tool Integration
- Quality Assurance
- Event Support
The Results
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