American Express - Next Big Step


“Super great. Five stars!!!” Ah, the testimonial. A tried-and-true way to sell. Unless you’re a small business owner, who knows that a testimonial is only as good as the person giving it.

So we made testimonials that make the testimony-giver as compelling as possible. Our campaign featured real, successful small business owners who showed how this Amex/FedEx member benefit helped them break out. Suddenly, what could have felt like a generic up-sell turned into helpful advice and inspiration from peers.


  • Analytics
  • Art Direction
  • Brand Strategy
  • Campaign Strategy
  • Communications Strategy
  • Content Strategy
  • Copywriting
  • Creative Direction
  • Editorial Writing
  • Live Action Direction


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