SPACE150

Be The Match - Be The Guy Campaign

Overview

Nonprofit, healthcare advertising highlights patients and their heartbreaking stories to generate empathy and action. It’s a tried and true technique because it works…usually.

Be The Match saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.

Services

  • Accessibility
  • Art Direction
  • Back-end Development
  • Campaign Strategy
  • Communications Strategy
  • Content Strategy
  • Copywriting
  • Creative Direction
  • Front-end Development
  • Integration Support

280%

Increase In 18-24 Year Old Males

212MM

Total Impressions

5.3MM

Landing Page Visits

970%

Increase In Total Direct Traffic

17,974

New Donors Acquired