Be The Match - Be The Guy Campaign

Overview

Nonprofit, healthcare advertising highlights patients and their heartbreaking stories to generate empathy and action. It’s a tried and true technique because it works…usually.

Be The Match saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.

Services

• Accessibility
• Art Direction
• Back-end Development
• Campaign Strategy
• Communications Strategy
• Content Strategy
• Copywriting
• Creative Direction
• Front-end Development
• Integration Support