Be The Match - Be The Guy

Engineering, Production, Strategy

Scrapping saccharine to save lives.

Nonprofit, healthcare advertising highlights patients and their heartbreaking stories to generate empathy and action. It’s a tried and true technique because it works…usually.

Be The Match saves lives through bone marrow donations, but it’s target (dudes 18-24) doesn’t respond to tug-at-the-heart-strings work. Instead, we made this campaign all about them. Our campaign celebrated our target in all their goofball glory and let them know that even a guy with chevron pattern body hair can save a life. All they had to do was step up.

OUR SERVICES

Engineering
  • Front-end Development
  • Back-end Development
  • Testing / Reporting
  • Accessibility
Production
  • Live Action Direction
  • Live Action Production
  • Video Production
Strategy
  • Campaign Strategy
  • Communications Strategy
  • Social Strategy
  • Technical Strategy
  • Content Strategy

THE RESULTS

Increase In 18-24 Year Old Males
280%
Total Impressions
212MM
Landing Page Visits
5.3MM
Increase In Total Direct Traffic
970%
New Donors Acquired
17,974

Keep it interesting. Let's chat.

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