Be The Match

Be The Guy

Average Heroes

Be The Match Flips The Script On Non-Profit Marketing

Challenge

Be The Match, a nonprofit focused on saving lives through bone marrow donation, is facing a critical business problem: their registry lacks 18-24 year old guys, a hard-to-reach, through biologically ideal, donor type.

Be The Match, Guys!

IDEA

While nonprofit marketing typically focuses on the patient, we flipped the script, focusing on what the opportunity to donate means for the donor – that being young and male qualifies you to save a life, despite the oddities that come with being young and male.

Be The Match!

Results

280%

Increase In 18-24 Year Old Males

212MM

Total Impressions

5.3MM

Landing Page Visits

970%

Increase In Total Direct Traffic

17,974

New Donors Acquired

Next

Ace Brand