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Beats by Dre collage of Kim Kardashian, LeBron James holding a Beats Pill, and IShowSpeed wearing Beats earbuds

Global Social Agency of Record

Beats by Dre

To keep pace with a groundswell of athletes and celebs partnering with Beats by Dre, we built a flexible production model to deliver a high volume of premium social content at breakneck speed.

  • Creative

Background

Beats by Dre faced a classic prestige brand dilemma: how to maintain an elite, high-fashion aesthetic while moving at the chaotic, unpolished speed of social media culture. While Beats had no trouble securing the world's biggest icons, their traditional, multimillion-dollar production cycles were often too slow to capitalize on the groundswell of cultural moments that happen in real-time, risking a disconnect with a younger audience that values authentic self-expression over corporate perfection.

The Challenge

With a large amount of new product releases and limited-edition drops throughout the year, we had to approach creative content production efficiently without compromising the brand's elite aesthetic or badge brand status.

Our Approach

We scaled our production model based on strategic opportunity, creative need and budget. Our deep network of production partners, creators, and talent lets us produce work quickly and beautifully, without compromising quality.

Athlete Collaborations

space150 has worked with AAA influencers across sports, styles, and stages of their careers—meticulously planning production around their vibe and comfort levels to keep Beats firmly rooted in the culture of movement.

  • Messi + LeBron + Ohtani

  • Frances Tiafoe

  • Jordan Chiles

Social-FIrst Campaigns

We translated hero campaigns into the language of social, building extensions that make the core idea resonate deeper and reach farther. Even if we only had 30 minutes to knock it out on set.

  • IShowSpeed

  • Jennie Kim

  • Saquon Barkley

Kim Kardashian + Ben London

Kim Kardashian is busy. Very busy. Expanding the world of the “Pill Assistant” hero campaign with additional social extensions like this allowed the Kim K × Beats by Dre collaboration to go deeper, building narrative layers around the hero spot and extending the reach and lifespan of the partnership.

Josh Allen + Daniel Ricciardo

Speed meets power. When MVP quarterback Josh Allen and F1 legend Daniel Ricciardo buy a racehorse together, the result is pure buddy comedy. Leaning into their natural chemistry and big personalities helped build strong momentum on brand social for Beats by Dre’s short film tied to a new product drop.