3M - Clash of the Grinders


The 3M Abrasive System Division engaged space150 to design and build a Virtual Reality experience intended to demonstrate the product features and capabilities of 3M grinding discs and wheels. This experience showcased product and technology expertise virtually – in a way that was only previously possible with an “on the floor” live demo. This approach allowed potential customers and training candidates to see and learn about the difference of 3M products in real time, and in any meeting setting.


  • Augmented Reality
  • Creative Direction
  • Visual Design