Coca-Cola - 3D Times Square Billboard


In Times Square, innovation has always been about bigger, brighter, or taller. When Coca-Cola asked us to rethink their iconic billboard space, there was only one direction we wanted to go – out.

We totally re-concepted how a billboard could come to life and create conversation. After nearly five years of design and engineering, Coca-Cola launched the world’s first and only 3D robotic billboard, consisting of 1,715 independent LED squares that move back and forth to create dimension, texture, and shape in a traditionally static space.


  • Animation
  • Art Direction
  • Back-end Development
  • Content Management System
  • Deployment Architecture
  • Developers Console
  • Feature Roadmapping
  • Integration Support
  • Interactive Installation
  • Launch Planning

$12 Million

Media value annually

2 Guinness World Records

First 3D Robotic Billboard / Largest 3D Robotic Billboard