Coca-Cola - 3D Times Square Billboard

Overview
In Times Square, innovation has always been about bigger, brighter, or taller. When Coca-Cola asked us to rethink their iconic billboard space, there was only one direction we wanted to go – out.
We totally re-concepted how a billboard could come to life and create conversation. After nearly five years of design and engineering, Coca-Cola launched the world’s first and only 3D robotic billboard, consisting of 1,715 independent LED squares that move back and forth to create dimension, texture, and shape in a traditionally static space.

Services
- Animation
- Art Direction
- Back-end Development
- Content Management System
- Deployment Architecture
- Developers Console
- Feature Roadmapping
- Integration Support
- Interactive Installation
- Launch Planning
$12 Million
Media value annually
2 Guinness World Records
First 3D Robotic Billboard / Largest 3D Robotic Billboard









Press: