Creative, Strategy, UX/UI Design, Engineering, Media
We created a people-first brand for Inspire Medical, disrupting the sterile and one-toned medical marketing. Our work included a bold brand, new visual identity, lead-generation system, educational website, and optimized content engine.
Audience segmentation & ethnography
Platform & campaign concept
CRM implementation and full integration
Marketing automation, Email, SMS, Personalization
Full UI Design
Cross-Channel Media Strategy
Paid Search & SEO
Media Analytics, Optimization, Testing
Website Analytics and CRO
Medical marketing is sterile, one-toned and lacks humanity. Our job was to craft a people-first brand from the ground up, disrupting what’s typically expected from a med tech company.
Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.
No cliches of smiley happy people living their best lives here. Rather, we leverage empathetic humor around CPAP struggles to create instant connection and push patients to learn more.
The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.
Over 10MM web visitors annually
Increase in brand awareness (2021-2022)
Increase in doctor contacts YoY since brand launch