Campaign

Inspire Sleep Apnea Innovation

See how we fueled dramatic business growth through a people-first brand and integrated approach to driving results through collaboration across creative, website, analytics, and media.

EngineeringUI/UX DesignStrategyCreativeMedia

Background

Obstructive Sleep Apnea (OSA) robs millions of Americans of restful sleep—and puts their lives at risk. For decades, CPAP machines were the only answer, despite failing nearly half of all patients. Enter Inspire, a breakthrough alternative OSA treatment. This innovative sleep therapy features a small implanted device that works inside the body to help those who struggle with CPAP finally get the sleep they deserve. Inspire partnered with space150 to create a brand as revolutionary as its technology. We spotlighted patient struggles with empathy and a touch of humor, shattering the bland stereotypes of medical marketing. This bold content, combined with a striking visual identity, a hard-working website, and targeted lead generation, drove groundbreaking success in the medtech sector.

The Challenge

Introduce a cutting-edge sleep apnea treatment to CPAP-intolerant patients, driving them to take the next step.

Our Approach

Leverage deep patient insights to disrupt traditional medtech marketing, providing hope and a clear path forward to struggling patients.

Results

Fueled double digit KPI growth YoY through insights-driven through an integrated creative, media and website process.

Our Services

UX/UI DesignSee More +

Wireframes
Content Strategy
User Flows
Site Structure
Full UI Design

MediaSee More +

Cross-Channel Media Strategy
Paid Search & SEO
Paid Social
Publisher Integrations
Programmatic

AnalyticsSee More +

Media Analytics, Optimization & Testing
Website Analytics & CRO
Creative Testing
Audience Analytics

StrategySee More +

Audience Segmentation & Ethnography
Journey Mapping
Personification
Brand Strategy
Creative Platform

CreativeSee More +

Brand Identity
Platform & Campaign Concept
TV Production
Radio
Social

EngineeringSee More +

Website Development
CRM Implementation & Full Integration
Marketing automation, Email, SMS & Personalization

Work

Design System

Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.

Website

The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.

TV Campaign

Our national spots focused on relatable, lighthearted moments of CPAP struggles, proving how Inspire can be dramatically life-changing for both the patient and their loved ones.

Tattoo
A lighthearted exchange between a man and his wife about a tattoo highlights how his improved sleep from the Inspire implant has inspired him to finally tackle other long-overdue tasks.
Twins
A night in the life of identical twins Stephanie and Bethany, both of whom have sleep apnea. Bethany struggles with a CPAP while Stephanie sleeps easy with Inspire.

Paid Media

To drive action and optimize spend, we deploy a variety of media strategy and integration practices to create meaningful connections with our audience, optimizing up to 15 core and growth tactics to drive increased quality, volume, and efficiency.

Social Ambassadors

We worked with real Inspire Ambassadors to bring to life CPAP struggles and Inspire success stories in platform-native ways.
Day In The Life
A typical day for an Inspire Ambassador with sleep apnea who, after struggling with a CPAP for years, now uses Inspire to wake up feeling rested and maintain his energy throughout the day.
Tell Me
This video highlights how CPAP struggles affect bed partners, leveraging the “tell me without telling me” construct with a real couple.
Before and After
This video features the popular "before and after" TikTok theme with a real Inspire patient, highlighting Inspire’s ability to help patients "get up again.”

Keep it interesting. Let's chat.

Contact Us
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
Destroy Convention Create Demand • Los Angeles • Minneapolis •
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