Inspire Sleep Apnea Innovation
Creative, Strategy, UX/UI Design, Engineering, Media, Analytics
Breaking the boundaries of medtech branding.
The Challenge
Introduce Inspire as an alternative to CPAP, educate on its benefits, and encourage sleep apnea patients to contact a specialist.
Our Approach
Understand the patient journey. Disrupt current thinking. Offer hope and a next step.
Background
Obstructive Sleep Apnea (OSA) is a life-threatening condition for millions of people that prevents oxygen from flowing into the brain during sleep. For decades, a CPAP machine has been the gold standard for OSA treatment. But it doesn’t work for nearly half of all patients.
Our task: launch Inspire to the world and channel their passion for patient care.
Our task: launch Inspire to the world and channel their passion for patient care.
Our Services
Strategy
- Audience Segmentation & Ethnography
- Journey Mapping
- Personification
- Brand Strategy
- Creative Platform
Creative
- Brand Identity
- Platform & Campaign Concept
- TV Production
- Radio
- Social
Engineering
- Website Development
- CRM Implementation & Full Integration
- Marketing automation, Email, SMS & Personalization
UX/UI Design
- Wireframes
- Content Strategy
- User Flows
- Site Structure
- Full UI Design
Media
- Cross-Channel Media Strategy
- Paid Search & SEO
- Paid Social
- Publisher Integrations
- Programmatic
Analytics
- Media Analytics, Optimization & Testing
- Website Analytics & CRO
- Creative Testing
- Audience Analytics
Rooted in the promise of life-changing sleep, the design system takes inspiration from the moonlit sky, restful calm and dreams.
No cliches of smiley happy people living their best lives here. Rather, we leverage empathetic humor around CPAP struggles to create instant connection and push patients to learn more.
The site is designed to gently guide patients through the funnel, from learning how Inspire works to seeing if they qualify for the implant to making an appointment with a doctor.
The Results
10MM
Over 10MM web visitors annually
514%
Increase in brand awareness (2021-2023)
88%
Increase in web sessions (2021-2023)
Keep it interesting. Let's chat.
