Ivy Hotel - Identity


The Ivy Hotel was a nameless, faceless, still-under-construction property that needed to be turned into a relevant and memorable brand. using cues from the district’s streets, a framework for the logo and visual system was built. in turn, creating an identity system that complements the seductive appeal of San Diego’s high-design hotel and its exclusive social scene, while also alluding to the red-light past of the Gaslamp Quarter. Aspirational brand language and design are integrated across all Ivy communications, including signage, interior design, advertising, websites, trade shows, and in-room collateral. Each Ivy brand uniquely stimulates curiosity while inviting visitors to become part of the luxurious Ivy experience as a whole.


  • Art Direction
  • Back-end Development
  • Brand Design
  • Brand Strategy
  • Campaign Strategy
  • Campaigns
  • Content Management System
  • Content Strategy
  • Copywriting
  • Creative Direction