Ivy Hotel - Identity

Overview
The Ivy Hotel was a nameless, faceless, still-under-construction property that needed to be turned into a relevant and memorable brand. using cues from the district’s streets, a framework for the logo and visual system was built. in turn, creating an identity system that complements the seductive appeal of San Diego’s high-design hotel and its exclusive social scene, while also alluding to the red-light past of the Gaslamp Quarter. Aspirational brand language and design are integrated across all Ivy communications, including signage, interior design, advertising, websites, trade shows, and in-room collateral. Each Ivy brand uniquely stimulates curiosity while inviting visitors to become part of the luxurious Ivy experience as a whole.
Services
- Art Direction
- Back-end Development
- Brand Design
- Brand Strategy
- Campaign Strategy
- Campaigns
- Content Management System
- Content Strategy
- Copywriting
- Creative Direction











