Ivy Hotel - Identity

Overview

The Ivy Hotel was a nameless, faceless, still-under-construction property that needed to be turned into a relevant and memorable brand. using cues from the district’s streets, a framework for the logo and visual system was built. in turn, creating an identity system that complements the seductive appeal of San Diego’s high-design hotel and its exclusive social scene, while also alluding to the red-light past of the Gaslamp Quarter. Aspirational brand language and design are integrated across all Ivy communications, including signage, interior design, advertising, websites, trade shows, and in-room collateral. Each Ivy brand uniquely stimulates curiosity while inviting visitors to become part of the luxurious Ivy experience as a whole.

Services

• Art Direction
• Back-end Development
• Brand Design
• Brand Strategy
• Campaign Strategy
• Campaigns
• Content Management System
• Content Strategy
• Copywriting
• Creative Direction