Kona Brewing Co. - Upcycled
To stand out on social, it requires more doing, less saying. While most brands talk about purpose, we wanted to live it. We partnered with Kona’s sustainability team to bring their efforts to life for fans on social.
Kona Brewing gets the malt for their beer in huge woven polypropylene bags. These bags are typically discarded, but we saw an opportunity to upcycle the bags into surfboard bags – perfect for longboards.
Made as a limited run by the legends at Portland Garment Factory, we gave the bags out to fans on Kona’s social channels and promoted with our influencer community and press.
- Art Direction
- Social Strategy