Cambria

Legend of Cambria Film
Oscars Launch

7 episodes. 42 Minutes. Colin Farrell.
Legend of Cambria Rocks!

Dragons, kelpies, Rock Giants and epic Battles… all for a countertop company.


Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 103

Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 104

Notice: Undefined variable: loop in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 105

Challenge

Cambria is a unique brand that exudes quality. Their logo is a simple gold dragon, derived from the Welsh flag, and the words "countertop company" are never attached to their brand. There is genius in this mystery, but most people were unaware of their story. It was time to explain where the Legend of Cambria, and the gold dragon, came from.


Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 103

Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 104

Notice: Undefined variable: loop in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 105

Concept

Studies showed our predominately female demographic was heavily into original content programming, especially period pieces like Game of Thrones. Our idea was to run to this light: creating an original story in the most high-quality and epic execution imaginable, just as Cambria does with everything they touch.

Here is the original pitch video we made from the most epic medieval clips available to illustrate our idea.


Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 103

Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 104

Notice: Undefined variable: loop in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 105

Idea

Cambria was ecstatic about our film idea and believed it was true to their Welch history. So our team aggressively researched the meaning of Cambria and found Geoffrey of Monmouth’s 11th-century British tale. It turns out Geoffrey had "not been able to discover anything at all on the kings who lived here before the Incarnation of Christ," and claims that he was given a source for this period by Archdeacon Walter of Oxford, who presented him with a "certain very ancient book written in the British language" from which he has translated his history.

The story centers around Father Brutus (Britain), who was banished from ancient Rome with his sons Locrinus (England), Albanactus (Scotland), and Wales (Kamber) in search of a new land. They came upon a remote island filled with Rock Giants, Dragons and Kelpies, a mythical horse that could run on land as fast as it could swim in the sea.

We used the origins of this story to create "The Legends of Cambria." True to Cambria’s mystery, we swore to never show a countertop in the film, but feature the land as a character in our tale.

We sourced top visual effects director Alexei Tylevich his company Logan to bring our idea to life. Alexei presented the idea of a visual poem, where the actors have no speaking roles and the entire story is narrated from Camber’s point-of-view.

We loved it.

Narrated by Colin Farrell, Legends of Cambria is an epic dramatic journey as the hero, Camber, grows from boy to king and overcomes unworldly obstacles. The incredible production of this 40-minute film is designed to create awareness for Cambria through digital-first content done at a level beyond Hollywood’s best.


Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 103

Notice: Undefined variable: autoplay in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 104

Notice: Undefined variable: loop in /var/www/v43.space150.com/wp-content/themes/spacepress/template-parts/content-page.php on line 105

Results

"There’s a story behind every design we create," said Marty Davis, president and CEO of Cambria. "And through this film we’re bringing them all to life while elevating our brand, our values, and our story. We are storytellers at Cambria, so we decided to bring this tale to life in cinematic style to engage current fans of the brand as well as reach new audiences."

The Legend of Cambria film sponsored red carpet and Oscars placements on both ABC and E!’s digital surround of the event, in addition to the :30 broadcast spot that an estimated 10-12MM people saw.

  • 110K visits to the Legend of Cambria website
  • 36K video views on site
  • 17K views of the episodes on social (YouTube and Facebook)
  • 22.3MM digital paid impressions
  • 29.5MM social paid impressions
  • 110K social engagement on our ads
  • ~1K tweets about the campaign yesterday

In addition to the Oscars digital surround, Cambria was a sponsor of the Women in Film 11th Annual Celebration of the 2018 Female Oscars® nominees, held in Beverly Hills on the Friday night preceding the Oscars.