Social Content Series
Mayo Clinic
We turned complex cancer expertise into clear, compelling short-form content that earned (and held) attention.
Background
Mayo Clinic is world-renowned for medical innovation and expertise, which creates a unique challenge when translating complex clinical information into clear, consumer-facing content—especially in fast-moving digital environments where attention is limited. Collaboration with medical stakeholders, including nearly 20 interviews with clinical experts, ensured both accuracy and clarity.
The Challenge
YouTube and Mayo Clinic are familiar partners, producing trustworthy, branded health content on a platform rife with medical misinformation. But on YouTube Shorts, health stories must be both credible and attention-grabbing just to be seen—an especially high bar for a serious topic like cancer.
Our Approach
We created a YouTube Shorts series, "Need to Know," using simple, audience-first questions and bold animation to make complex cancer topics clear, credible, and attention-grabbing.
Results
The videos became the five most-viewed Shorts on Mayo Clinic's YouTube channel within weeks of launch, generating over 500K views collectively.
