Medtronic - Live More. Worry Less.


We broke from med tech category convention by avoiding the over-used tactic of voice over being used while depicting a person living a healthy lifestyle and instead had our talent break the fourth wall by unexpectedly speaking directly to camera.

If you are someone who lives with diabetes, you have no choice but to do a lot of thinking about it. Every moment of every day is consumed by thinking: about carbs, activity level, how activity level affects carbs. Medtronic’s breakthrough technology is able to predict where their blood glucose numbers are going, allowing them to spend more time thinking about not thinking. Our campaign gives hope to those who live with diabetes by allowing them to imagine a future where they spend more time living their lives and less time worrying about their diabetes.


  • Analytics
  • Art Direction
  • Brand Strategy
  • Campaign Strategy
  • Campaigns
  • Communications Strategy
  • Copywriting
  • Launch Planning
  • Live Action Production
  • Motion Video Production