SPACE150

Nike - Breakthrough

Overview

Running events can fall flat. For the L.A. running community, we needed to create something that inspired runners beyond just their time.

We concepted and built an interactive speed event for the launch of the Breaking2, a shoe that expands human possibility. We built a share-able race course that included a high-resolution and timestamped portrait texted to the athlete immediately after crossing the finish line. We enabled athletes to capture the feeling of innovation and excitement of their own speed.

Services

  • Back-end Development
  • Content Management System
  • Content Strategy
  • Creative Direction
  • Front-end Development
  • Interactive Installation
  • Live Action Direction
  • Live Action Production
  • Motion Video Direction
  • Photography