Nike

Kevin Durant & Draymond Green Meme Painting

Pep Talk

Turning an NBA meme into a work of art

Challenge

Capitalize on real-time reactions of the NBA playoffs.


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Idea

Immortalized the famous Draymond Green + Kevin Durant pep talk meme moment in a large acrylic on canvas painting by artist Shawn Barber. The painting was delivered directly to the Warriors and Draymond + KD themselves.

Results

Draymond + KD loved the painting and the Warriors tweeted it out. Picked up by channels: SBNation, Bleacher Report and USA Today.