Nike - 7 Shoes. 7 Stories.


Some shoes reflect the personality of the famous athletes who rock them. Then there’s the power franchise: Cortez, Vapormax, AirForce 1, React, Dawn Pack, AirMax 270 and Gel Pack. They each have a personality all their own.

Our season launch content crafted the right vibes for each shoe, capturing everything from the vintage soul of Cortez to the futuristic Vapormax. Each shoe was met with a new direction that allowed the sneaker to do the talking.


  • Art Direction
  • Brand Design
  • Content Strategy
  • Creative Direction
  • Identity Design
  • Launch Planning
  • Live Action Direction
  • Live Action Production
  • Photography
  • Photography Direction