Nike - For L.A., From Nike


Landmarks don’t change. Iconic for its size and simplicity, the giant 33-foot Randy’s Donuts sign has towered over Los Angeles, completely unchanged, for over 60 years.

To change a landmark with its own IMDB credits, you better have a good reason. Turns out, the L.A. Rams making the Super Bowl was the perfect reason. We brought Nike and Randy’s together and painted every last crumb Rams blue and gold—turning Randy’s into a beacon of Rams pride and a rallying point for diehard fans to come together over a legendary glazed raised.


  • Art Direction
  • Communications Strategy
  • Creative Direction
  • Photography
  • Photography Direction
  • Photography Production
  • Social Strategy
  • Visual Design


Instagram story posts from fans


Location posts