Red Baron Pizza

The Baroness

Perfectly Imperfect

Introducing a real wingwoman for mom.

Challenge

Motherhood is perfectly imperfect, but marketing to mom has never been authentic. To reach its most important customer and cut through the frozen food clutter, Red Baron needed to connect in a real way.

Idea

Inspired by real stories that moms share with each other, the campaign welcomed The Baroness, a mom who understands parenting doesn’t always mean perfection – and has earned her stripes.

April Anslinger

Chief Growth Officer,
Schwan’s Consumer Brands, Inc.

“We’re excited to introduce the Baroness, a mom who understands parenting doesn’t always mean perfection. As the new voice of the brand, the Baroness will speak to busy moms as only another mom can, by finding humor in the often-hectic moments of motherhood, and by sharing patches to remind moms just how well they are doing, every day, even when they don’t
 realize it.”