Toro - Revolution Series


Commercial lawn care has long been seen as as old, stodgy and stale industry. With the launch of the new, all-electric Revolution Series products, our goal was to turn Toro from ‘your grandpa’s mower’ into a tech-forward solutions-based company with a 100+ year heritage. We delivered a brand strategy that discovers a revolutionary focus, a creative platform that threads the needle between heritage and tech, a set of assets that bridge the gap between sleek and gritty, a microsite to drive excitement and educate, as well as a brand guide and trade show.


  • Animation
  • Augmented Reality
  • Brand Guide
  • Brand Strategy
  • Content Management System
  • Copywriting
  • Photography
  • Social Strategy
  • UI / UX Design