Los Angeles Dodgers - Dugout AR Fan Experience

The brief was incredibly simple: the Los Angeles Dodgers came to space150 and asked us how we would give fans at the historic Dodgers stadium an experience like none they’ve had before. 

Our approach was to blow minds and build on the stadium’s historic heritage while giving a new generation of Dodgers fans what they want: shareable, experiential content by using augmented reality to put fans in direct virtual contact with their favorite Dodgers superstars, legends, and broadcasters.

A collaboration in the truest sense, starting with audience insights from the strat team, our creative and engineering teams worked took that information and worked hand-in-hand from conception through completion to create a first of its kind AR experience allowing fans to enter a one-to-one replica of the Dodgers dugout and select two players of their choice from the roster to enter the scene, virtually, address the fans directly, sit with them for a photo, and have the video asset sent directly to the fan from a large touch screen video kiosk on site. The results: 13,000+ bespoke video assets making the rounds on the social platform(s) of the individual fans’ preference.

Results: The experience is literally at capacity the entire time it is open and available for fans to use and experience. This has led to 13,000+ unique pieces of Dodgers-branded fan-owned content making the rounds on the social platform of the individual Dodgers fan’s social.