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AI

Engineering AI beforespace150 created
Times Square’s
first AI-driven
immersive display
Our 2010 interactive billboard in Times SquareIt was a buzzword

We’ve been experimenting with AI since 2010. We got the receipts.

  • Our Belief

    Every major technology wave has redefined how brands connect with people. AI is not just the next wave — it's the most transformative. We've been building at this frontier since 2010.

  • Our Approach

    We use design thinking to turn AI capabilities into novel, human-centered experiences. From computer vision to generative models, we focus on what's creatively possible — not just technically feasible.

  • The Results

    Award-winning, press-generating work for brands like Nike, Forever 21, and Adidas — covered by Fast Company, Adweek, and Hypebeast — with 15 years of proven AI innovation behind it.

Our AI Journey

01 / 04Computer Vision · Augmented Reality

2010: Forever 21 Times Square

We created Times Square's first interactive digital display using computer vision and augmented reality. Pedestrians became participants as models on the billboard appeared to photograph and interact with real people below.

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02 / 04Machine Learning

2015: Nike + Artificial Intelligence

We used machine learning to automate the boring, repetitive work so the creative team could focus on the fun things — pushing the boundaries of what a brand experience could be at scale.

An Instagram post from a Nike+ runner, generated with machine learning

03 / 04Spacelab AI Research · Generative AI

2020: TravisBott

Our spaceLab AI Research team trained a neural network on Travis Scott's music to generate entirely new songs — lyrics, melodies, and beats. The project proved AI could be a creative collaborator, not just a tool.

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TravisBott single artworkStill from the TravisBott music videoCode generating TravisBott lyrics

04 / 04AI-Powered Commerce · Voice AI

2025: Pharrell x Adidas

For the Pharrell x Adidas collaboration in fall 2025, we built an AI-powered experience that uses voice recognition and machine learning to gate exclusive product access — turning fans into performers and commerce into culture.

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Our AI Capabilities

Across every engagement, we bring a full-stack approach to AI — from strategy through execution. Here's what we bring to the table.

AI Strategy
  • AI Readiness Assessment
  • Use Case Identification
  • Technology Roadmapping
  • ROI Modeling
Creative AI
  • Generative Content
  • AI-Powered Experiences
  • Computer Vision
  • Voice & Audio AI
Engineering
  • ML Model Development
  • LLM Integration
  • AI Infastructure
  • API & Platform Development
Data & Analytics
  • Data Pipeline Architecture
  • Predictive Analytics
  • Audience Intelligence
  • Performance Optimization
AI Automation
  • Workflow Automation
  • Content Generation
  • Personalization at Scale
  • Process Optimization
Innovation Lab
  • Rapid Prototyping
  • spaceLab AI Research
  • Emerging Tech Exploration
  • Proof of Concept Development

Recent AI Work

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Testimonials

LeBron James in a Beats campaign shoot
Beats campaign talent
Beats social content

01 / 04

The team I work with day-to-day is what makes space150 such an incredible partner and creative machine. No task is too small or too daunting, every project is met with enthusiasm and full effort, and they are always aiming to move our brand forward creatively.
Abby McCormickHead of Social, Beats by DreView case study

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Let's Build Something Intelligent Together

From strategy to execution, our AI packages give you a clear path to bringing artificial intelligence into your brand experience. No buzzwords. Just results.