Global Consumer Branding
Boston Scientific – Endura Weight Loss Solutions
We turned a category-leading endobariatrics portfolio into a global consumer brand designed to make cutting-edge weight-loss technology resonate with patients.
- Strategy
- Creative
Background
Obesity affects 1 in 8 people worldwide, yet treatment options have traditionally jumped from ongoing medication to major bariatric surgery. Endobariatrics offers another path: minimally invasive procedures designed to deliver meaningful weight loss without major incisions or lengthy recoveries.
With its acquisition of Apollo Endosurgery, Boston Scientific gained a category-leading portfolio in this emerging space. Bringing it to consumers would require the company’s first consumer campaign in more than seven years—and a new brand capable of making unfamiliar medical technology feel relevant, approachable, and credible.
The Challenge
Following its acquisition of Apollo Endosurgery, Boston Scientific needed to bring its category-leading endobariatrics portfolio directly to consumers—marking its first consumer campaign in seven years. But its existing brand system was built primarily for clinical and healthcare provider (HCP) audiences, creating a challenge: how could Boston Scientific connect with patients while retaining the credibility of a global medical technology leader?
Our Approach
We built a consumer brand centered around the patient experience, balancing empathy and accessibility with Boston Scientific’s clinical credibility. From naming and visual identity to campaign development and production, we created and validated the work for a global audience.
Results
Endura launched as Boston Scientific’s new global consumer brand, shaped and validated through quantitative and qualitative research, patient advocacy groups, physician panels, competitive intelligence, and category insights across global markets.
Brand Strategy
Finding a new way into weight loss.
We combined consumer, category, and competitive insights to define how Endura could break through in a complex, highly emotional space—creating a patient-first strategic foundation for the brand.
Naming
Creating a name for a global audience.
Naming Exercise
We developed and validated brand and product naming across global markets, incorporating consumer research alongside feedback from patient advocates and physicians to create Endura Weight Loss Solutions.
What’s In A Name?
New brand, new name, new start. This global announcement was originally aimed at a B2B audience, but the surrounding buzz was so strong that leadership expanded the launch directly to B2C.
Brand Identity & Campaign Development
We translated the strategy into a distinct consumer identity and campaign system, bringing greater warmth and humanity to Boston Scientific while maintaining the credibility expected of a global medical technology leader.
Visual Identity
Our visual identity is anchored in the shape of the stomach to nod to the nature of the procedure—resulting in an organic form that evokes both movement and calm.
Campaign
The campaign platform, titled “Break Through,” celebrates overcoming barriers and everyday wins beyond the scale.
Photography
We shot original photography for use across campaigns, sales assets, and the web—purposely steering clear of cliché “Before and After” tropes to capture what life actually feels like when you feel confident in your body.
Video Production
space150 produced original video and paid social content to make Endura and its treatment options more tangible for patients, from documenting an authentic procedure journey to creating campaign content grounded in the real questions and emotions patients face.
Montage
CTV
Book Club
Social
Yard Work
Social
Walk With Me
Social