Background
It’s a new creative world order. The media landscape has shifted as independent creators capture audience attention and marketing budgets away from traditional models. Yet, despite a flood of tool-first software, a persistent belief and knowledge gap prevents aspiring creators from executing their ideas. While legacy tools like Adobe and Canva focus on professional gatekeeping or static output, CapCut sits at the center of social video culture, where trends form in real time.
To solidify CapCut as the engine of this new economy—supported by a powerhouse suite of new products—space150 defined its social voice, visual identity, and global social campaign strategy. Grounded in the insight that “access isn’t enough when confidence is missing,” the work positions CapCut as an AI-native, creator-first partner.
The Challenge
As creator influence reshapes global media and marketing spend, CapCut faced a dual challenge: transitioning brand perception from a simple mobile video editor into a professional, AI-native creative suite, while overcoming user confidence barriers and industry skepticism surrounding AI-generated storytelling.
Our Approach
We positioned CapCut at the center of AI innovation and human craft by deploying a culture-first, multi-platform social strategy, orchestrating on-the-ground social coverage for global flagship events, and amplifying CapCut’s first-ever global AI film festival celebrating the human vision behind the AI prompt.
Results
Expanded CapCut’s brand footprint across seven major social channels (gaining over 2.5 million new followers), mobilized over 300 top-tier international creators across high-profile physical pop-ups, and established a scalable, human-centered benchmark for AI-assisted film and video production globally.
Always-On Storytelling & Visual Identity
Establishing an AI-native, culturally fluent voice across TikTok, Instagram, YouTube, X, Threads, LinkedIn, and Facebook to bridge the creator confidence gap through breakdown content, creator stories, and trend-setting creative.
Prank My Boss
Much of our always-on content strategy combines real-time trending content with CapCut tutorials, showing creators how they can make their own versions of a trend.
That One Edit: Ep. 1
“That One Edit” is a series profiling AI creators and the one edit that changed their trajectories. Episode 1 features @uhbucky, a financial advisor who made fan edits of Heated Rivalry, landing her an editing job at HBO.
That One Edit: Ep. 2
Episode 2 features @nyko.arte, a street artist who taps into his Brazilian roots for inspiration and whose boundless curiosity with CapCut tools earned him top honors at the World AI Film Festival.
Global Creator Activation
Executing fast-turnaround, social-first event coverage and creator coordination across a three-day immersive experience in Singapore, uniting 300+ APAC video, design, and AI creators.
House Tour
We leveraged a trending sound to give a virtual tour of the pop-up at Marina Bay Sands, showing the public everything they could do at the event alongside a tease of upcoming platform updates.
CapCut World in One Word
At the event, we asked attendees for one word to describe gathering in Singapore for CapCut’s first-ever creator event. We 3D-printed a custom CapCut mini mic to record their responses—leading to inspiring highlights like “empowerment.”
Self-Portrait Challenge
At the public pop-up, we hosted a self-portrait challenge using the Infinite Canvas tool. While typically used for complex projects, it served as a fun way to engage fans and showcase their 60-second artwork.
Global AI Festival
Supporting promotion for the inaugural CapCut CRE[AI]TE AI Festival, framing AI as an empowering creative medium rather than a replacement for human craft.
CapCut AI Festival
The CapCut AI Festival was built around four submission tracks (Film, Series, Creative, Commercial) and judged by industry pioneers.
TIFF
Three festival films were screened at the Toronto International Film Festival, followed by a Q&A session and reception—marking the first time AI-generated work was officially recognized at the event.
Creator-Led Community Integration
Driving real-time platform engagement and UGC amplification by transforming CapCut’s channels from a traditional “how-to hub” into an active cultural force in the comments.
Brand Comment
Proactive engagement on trending topics.
Billie Eilish
Turning community mentions into timely content.