Skip to content
Contour blood glucose meter hero product shot

Creative + Media Agency of Record

Contour Diabetes Solutions

We’re growing Contour’s share on-shelf and online by turning Ascensia’s untapped data into an always-learning creative and media engine.

  • Strategy
  • Creative
  • Media

Background

Contour is a category leader in blood glucose monitoring, competing in a crowded market where meters drive ongoing test strip purchases. With a strong retail presence and a reputation for accuracy and ease of use, Ascensia saw an opportunity to leverage Contour’s strengths to drive greater brand preference and growth.

The Challenge

The challenge was twofold: defend and grow retail share while building the direct eCommerce business—acquiring new customers and increasing their lifetime value without competing with retail partners.

Strategy

We moved Contour beyond functional product messaging by connecting accuracy and ease of use to a larger consumer need: making diabetes management feel simpler to put people back in control. That platform shaped the overarching campaign, creative system, and full-funnel messaging.

  • Man in navy pajamas sitting on the edge of his bed at night, smiling as he checks his blood sugar with a Contour meter and test strip

  • Contour campaign lifestyle photo at a table

Creative

After years of product-forward creative, we gave Contour a fresh way to show up.

A new campaign platform, visual identity, and production plan brought accuracy and simplicity to life through human moments of confidence and relief across video, social, and eCommerce channels.

Media

We overhauled the always-on eCommerce program and upper-funnel strategy to align directly with business goals.

We rebuilt both program and strategy in parallel around analytics-first management and a sharper channel mix.

Analytics

Ascensia held a wealth of untapped data for planning and measurement.

Contour campaign lifestyle photo in a kitchen
We built a measurement framework that now powers strategy and testing roadmaps—continually evolving as performance and priorities shift.