Background
My Little Pony has a devoted, vocal fandom that spans generations. Ahead of its upcoming G6 series, the brand repositioned with culture-forward, Gen Z-native content—all while continuing to honor the core fans who passionately guard its lore, art, and tone. The content that resonates most bridges both worlds: culturally relevant ideas built around the distinct personalities of the ponies, which all viewers feel personally connected to.
The Challenge
The backstories. The relationships. The intricate “ponysonas.” Fans notice everything, and they aren’t shy about sharing hot takes. In an environment where the algorithm demands “more content, faster,” every piece of social creative must strike a precise balance between cultural relevance and deep fan satisfaction.
Our Approach
We bridge deep fandom and internet trends by transforming viral social formats into authentic Ponyville stories. By treating every post as an invitation to play, we craft nimble, culture-first creative that respects fan lore while serving up the exact brand of chaotic, joyful nostalgia modern internet culture craves.
Results
In our first few months creating content, top My Little Pony posts have reached TikTok engagement rates of 12–31%.
Cultural Moments
Ponyville has always been a mirror to pop culture. By anchoring high-velocity cultural beats in distinct character personalities, we spark immediate fan engagement right when the conversation is hottest.
Pony Awards
Our very first post with My Little Pony launched right in time for the Tonys. Knowing how theatrical and creative this community is, we created “The Ponys.” For each leading pony in this carousel, we named an award category and paired it with a clip from the Friendship Is Magic series. A timely pop-culture moment combined with authentic pony identities created an instant hit.
Hey Bestie, It’s Cancer Season
The Venn diagram of My Little Pony fans and astrology girlies is just a full circle. We mapped out each pony’s core personality traits, desires, and motivations to build a master list of alignment with the zodiac. Each carousel post highlighted key pony moments matching their respective sign’s signature traits.
Evergreen Posts
We create evergreen content for My Little Pony. Sometimes that looks like diving deep into pony culture, creating memeable moments from the series, or just giving fans what they want—ponies as astrological signs. All tapping into the fandom and layering with a smart cultural insight.
Not All Baddies
Equestria wants IN. A prime example of merging a trending format with iconic fandom moments for a high-performing, on-topic post.
Sparkle Spread
Fans of My Little Pony are also fans of hands-on content: crafting, how-tos, all-things sensory and tactile. Working with creator partners to build custom, pony-inspired inspo content is part of the pure joy of bringing Ponyville to social.
Twilight Sparkle as a Perfume
Fragrances are having a big moment, so we asked: what would Twilight Sparkle’s signature scent actually smell like? Answer: amethyst and old library books for our favorite little book lover. (Bonus: fans in the comments are now DEMANDING a real-life Bath & Body Works collab.)
Ponymojis
We took some of the most unhinged moments in Ponyville history and converted them into downloadable stickers. Simply take a screenshot, save as a sticker and now you have truly feral Twilight Sparkle at your fingertips. Forever.