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Paisa Boys x Chivas campaign image featuring the brand's signature bandana

Paid Social + Creative

Paisa Boys

Amplifying a growing streetwear brand and an upcoming collab beyond their core, already-influential fanbase.

  • Media
  • Creative
Seated model wearing a Paisa Boys hat from the Chivas collaboration

Background

Paisa Boys has celebrated Mexican culture through inspired streetwear designs for a decade. While the brand grew significantly through organic social media and word of mouth, they wanted to leverage paid ads for their Chivas collaboration—targeting a 2x ROAS to drive higher sales volume.

The Challenge

Drive a positive ROAS during the brand’s first-ever paid media investment.

Our Approach

Our inaugural paid campaign leveraged Paisa Boys’ rich asset library, existing customer data, and a seamless Shopify setup—plus high-impact photo and video content featuring former Chivas star Adolfo “El Bofo” Bautista. We combined these elements into a conversion-focused Meta shopping campaign.

Results

Paisa Boys’ first paid campaign generated a 9x ROAS on Meta and, fueled by organic momentum, became their biggest drop to date.

Social Creative

We paired Paisa Boys’ iconic catalog photography style with high-visibility Chivas imagery to immediately capture fan recognition and boost engagement.

  • Paisa Boys x Chivas social ad creative pairing catalog photography with Chivas imagery

  • Paisa Boys x Chivas social ad creative featuring collab streetwear

  • Paisa Boys x Chivas social ad creative with high-visibility Chivas branding

  • Paisa Boys x Chivas social ad creative in the brand's catalog photography style

Paid Social Strategy & Execution

For the initial test launch on Meta, we integrated Shopify for direct catalog ads, targeted audiences based on past purchasers, and optimized strictly for sales conversions.