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Twitch creator at TwitchCon, photographed by Shannon Kanhai

Global Social Agency of Record

Twitch - Always On Social

We’re driving Twitch into next-gen social culture with global strategy, always-on creative, and original content production that resonates with new audiences and rallies the core.

  • Strategy
  • Creative

Background

Twitch is a 24/7 livestreaming platform where internet culture is born. Unlike other social platforms driven by bite-sized, passive, algorithmic consumption, Twitch is fueled by live participation and the long-form, unedited chaos energy of the community. It is the primary engine behind global social media trends—if you’ve ever used the words “rizz,” “cooked” or “chat,” you can thank Twitch for that.

The Challenge

Despite being the source of massive cultural moments, from viral memes to surprising appearances by AAA celebrities, Twitch wasn’t getting the credit it deserved on social—acting as a traditional, gaming-focused marketer rather than a youth-driven, community-focused brand where youth culture and the next generation of internet celebrities are born.

Our Approach

To bridge the gap, space150 shifted Twitch’s social strategy to act more like a native participant in youth culture—trading overly polished marketing content for the raw, self-aware energy of the Twitch community, and expanding content narratives beyond gaming to highlight the platform’s growing connection to sports, music, and pop media.

Results

In the first four months of partnership alone, we increased shares by 22%, increased reach per post by 50% and increased engagement rate 5%.

Always On

As the engine behind Twitch’s always-on content, we constantly monitor internet moments as they unfold to create content that travels fast, connects to Gen Z sentiments, and extends reach far beyond Twitch.

  • Kai Music Video Reactions

    When the world’s most popular streamer collective makes a music video, we let the community prove how cool it is.

  • Jynxzi Rocket League

    We focus on spotlighting real achievements for the iykyk crowd.

  • Top 10 Video Games

    And let funny, timely clips do the heavy lifting.

Emerging Categories

  • Marc Rebillet

    Showcasing the weird and unimaginable talents of our creators.

  • Vivet

    And propelling big swings whenever they happen.

Live Event Support

Culture moves fast, we move faster. For IRL events and premieres, we’re always exploring new, surprising formats to create hype and engagement beyond the expected promo-style interview content.

  • Poopernoodle

    Helping chat’s inside jokes come to life at TwitchCon EU.

  • Streamer Bowl: Grip Strength

    We give creators every opportunity to shine, even at big events like Streamer Bowl.

  • Streamer Bowl: Secret Mission

    And glue ourselves to 6-hour streams to give our community the greatest hits.