Global Social Agency of Record
Twitch
We’re driving Twitch into next-gen social culture with global strategy, always-on creative and original content production that resonates with new audiences and rallies the core.
Background
Twitch is a 24/7 livestreaming platform, best described as “the best hang on the internet.” Unlike other social platforms driven by bite-sized, passive, algorithmic consumption, Twitch is fueled by live participation and the long-form, unedited chaos energy of the community. It is the birthplace of modern internet culture and the primary engine behind global social media trends—if you’ve ever used the words “rizz,” “cooked” or “chat,” you can thank Twitch for that.
The Challenge
Despite being the source of massive cultural moments, from viral memes to surprising appearances by AAA celebrities, Twitch wasn’t getting the credit it deserved on social—acting as a traditional, gaming-focused marketer rather than a youth-driven, community-focused brand where youth culture and the next generation of internet celebrities are born.
Our Approach
To bridge the gap, space150 shifted Twitch’s social strategy to act more like a native participant in youth culture, trading overpolished marketing content for the raw, self-aware energy of the Twitch community and expanding content narratives beyond gaming to highlight the platform’s growing connection to sports, music and pop media.
Results
In the first four months of partnership alone, we increased shares by 22%, increased reach per post by 50% and increased engagement rate 5%.
