Global Social Agency of Record
Twitch + Kai Cenat’s Streamer University – The Yearbook Committee
We helped Twitch mix in with the world’s top streamers at a marquee streaming event and become part of the content. Beyond a traditional activation, we gained a level of access that other brands simply couldn’t replicate.
- Strategy
- Creative
- Media
- Engineering
Background
Streamer University is an invite-only, five-day livestreamed event created by Kai Cenat where top content creators "teach" up-and-coming streamers in a college-style setup designed for massive online collaboration. The weeklong event was hosted at Hendrix College in Conway, Arkansas. A modern-day Truman Show.
As Kai Cenat’s flagship platform, Twitch needed to show up with more than just a branded lounge and logo placement. While these creators are now mainstream stars, many built their careers—and keep their core audiences—on Twitch.
The Challenge
As Twitch’s top breakout star, Kai Cenat continually redefines livestreaming with high-profile stunts. To stand out in a crowded attention economy at Kai’s invite-only Streamer University, Twitch needed to move beyond traditional branding. The goal was to embed Twitch directly into Streamer U's narrative, creating a bespoke experience that authentically connected the brand with Kai’s audience and culture at large.
Our Approach
To build on the Streamer University narrative, space150 stepped in as the official "yearbook committee." By becoming active characters in Kai’s world, our team gained full behind-the-scenes access, including a dedicated day to shoot "picture day" portraits with the students. The results were featured in a digital yearbook and custom physical copies that surprised all 150+ creator attendees.
Results
5 days of all-day events with coverage running from 10:00 AM to 10:00 PM. All 20 pieces of published content—each taking approximately 5 hours from capture to post—achieved an engagement rate of 3% or higher, with an overall average engagement rate of 8%.
Remote Clipping
Members of our team back in Los Angeles monitored the relevant Twitch streams in real time, producing quick-turn content for social channels while serving as the ground team’s eyes and ears.
Best Intros
Day 1. Students introduce themselves to the Dean.
Funny Clips
Streamer U Rules: there were some.
Roommates
Yes, streamers actually slept in the dorms.
Cops
And there may have been a few incidents.
On-the-Ground Capture
A small, three-person on-site team shot behind-the-scenes content, capturing all the chaos for the yearbook and social channels.
Picture Day
We hosted Picture Day inside the Streamer University gymnasium. Our team was tasked with capturing over 140 "school pictures" of both students and staff. Each subject had exactly 60 seconds to get their perfect shot.
Yearbook
Leaning into Kai Cenat’s scholastic theme, space150 partnered with a legacy yearbook printer to create an authentic keepsake for Streamer University. The resulting yearbook gave creators an unforgettable souvenir to cherish.
Microsite
Despite physical media’s undeniable resurgence, digital still matters. As a companion to the physical yearbook, space150 created a web version so streamers could relive the experience live with their audiences.